Founded in 2010, Ascaro Racing (previously AVR Motorsports) is a racing team based out of Ontario, Canada. They specialize in preparing and racing open-wheeled vehicles in the Formula 1200 and 1600 classes.

Our Challenge

We were approached by Ascaro following their separation from AVR Motorsports group. Ascaro was looking for a refreshed brand persona to revitalize their image and galvanize their racing team. This refresh included a modern logo for print, web, and car decals. The new design was to consider the team's Canadian identity as well as work well with existing car styles and the teams attitude.

Project Outcomes

The final concept delivered was a series SVG logos and concepts. The design incorporates abstracted A/R lettering with a dynamic checkered flag. The artwork prioritizes clean, straight lines paired with sharp edges and angles to symbolize movement, flow, agression and speed.

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Video courtesy of Kevin Deevey