Pool Parts Canada - eCommerce Website
Pool Parts Canada is an pool retail startup based out of Ottawa, Ontario. A prominent pool installer in the Ottawa area, they recognized the need to build a state of the art eCommerce web experience to enhance their current business. PPC approached Spaidal Design to deliver UX/UI designs to build on the Shopify eCommerce platform.
The key goal of this project was to design an eCommerce site with a focus on the customer and familiarity. As many modern eCommerce sites try to differentiate themselves in the market, they often use modern graphic design techniques to create a site that is unique and visually appealing. For many sites however, this creates a user interface that is difficult to navigate and visually cluttered, taking away from the key focus of eCommerce - sales.
Our approach at Spaidal Design was to create a timeless design with modern aesthetic trends, while at the same time utilizing familiar UX patterns.